8/12/2023 0 Comments Direct mail response rates 2020![]() 49% of consumers paid close attention to print advertising in 2020 compared to only 23% in 2010.92% of people aged 18-to-23 find printed material easier to consume and comprehend than digital content.82% of consumers trust print ads more than other advertising when making a purchase.51% of consumers say direct mail postcards are useful.Print affects people on a deeply emotional level, drawing you in … demanding you take a closer look … Print ads require 21% less cognitive effort to process and generate a 20% higher motivation response. The print advertisements you pull from your mailbox are not nearly as annoying as the junk/scam email filling your digital inbox. Once viewed as “junk mail,” direct mail marketing is experiencing a rebirth of popularity. In a world filled with digital screens, print advertising stands out. 70% of people believe direct mail is more personal than digital communications.Consumers respond to direct mail 5–9x times more often than email.23% of DTC brands believe direct mail offers an acceptable CAC for consumer marketing. ![]()
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